AI ad management for Google and Meta

What is AI-assisted ad management?

AI-assisted ad management uses campaign data to help explain performance and prepare decisions. Lethir brings Google Ads and Meta Ads reporting into one workspace, adds an AI analyst when enabled, and keeps campaign changes behind your approval.

The useful starting point is a specific question: which campaigns spent without attributed conversions, where did reported return change, or which assumption needs checking before a budget decision? An answer should lead to a reviewable next step.

A workflow from report to decision

1. Connect and sync. Authorize Google or Meta, select an ad account, and run a manual sync. Reports reflect the last 30 days of data from that sync.
2. Understand performance. Review spend, conversions, revenue, and ROAS together. Check the reporting currency and the last sync time before comparing figures.
3. Ask and investigate. With AI analysis enabled, ask about your synced campaigns. The separate account audit flags active campaigns with spend and no attributed conversions for review.
4. Prepare a change. Save campaign drafts or propose supported budget and delivery changes. Check tracking and campaign context before deciding.
5. Approve and record. Review proposed changes before they reach the connected account. New campaigns start paused, and the activity log records workspace actions.

Start with the Google Ads connection guide or the Meta Ads connection guide.

For individual advertisers and agencies

Advertising your own business

A single view of your connected accounts can make routine reviews easier. Use campaign summaries to identify questions, then use the audit checklist to decide what evidence to gather. You remain responsible for the changes you approve.

Reviewing a client’s advertising

Agencies can use the same review method to explain a campaign decision: show the reporting period, describe the issue, record the checks performed, and agree on the next action. The public checklist and calculator are available for that work without a Lethir account.

Plans and availability: Individual and agency plans are planned. Today, a Lethir workspace has one owner and supports one selected Google Ads account and one selected Meta ad account in a matching currency. Team seats and multi-client agency workspaces are planned. Daily account-health monitoring is available when you choose to enable it. Proposed Individual and Agency pricing is available on our pricing page; subscriptions are not yet on sale.

What the AI analyst can and cannot do

When AI analysis is available in your workspace, the analyst can help interpret synced campaign data. Otherwise, you can still view a basic campaign summary and run account audits. AI answers should be checked against the source account and your business context.

The analyst does not autonomously change ads. Lethir does not promise a specific return, continuously optimize campaigns, or replace the conversion tracking and attribution settings in Google or Meta. A reported return is evidence to investigate, not a guarantee of incremental revenue.

Make your first review practical

Follow the campaign audit checklist, then use the ROAS calculator to explore how revenue and margin affect your interpretation of results.